Markit Opportunity

Location: East Africa
Website: http://markitopportunity.com

Latest Posts

Pilot Success!

6 weeks. Over a dozen farmers. More than a handful of traders. That was our pilot this year from mid-February to the end of March. What did we achieve? What did we learn? A lot. That's for sure. 8,500 kilograms of onions were traded in this short window. That ended up being an average of 1,400 kil...

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Twende Twende, Pole Pole

Ahhhh! You're going too fast. Slow down. Pole pole ("slowly"). Please. The driver of the pickup couldn't help but take potholes and speed bumps like a race car driver. Or, at least it felt like that from the top of the onion pile. 30 bags of high quality red onions and 5 people hung off of this 20 y...

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OnaBei - Check the Price

Imagine shopping for milk at a grocery store and there are no prices on the shelves. In order to determine the price, you have to walk up to the cashier and ask for it. That cashier has the full authority to give any price, and is able to change it in order to get the milk sold. There are no other s...

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Five Cents Is Too Much

Urban traders in Kenya have a sticky proposition. In order to acquire from their suppliers, smallholder farmers, they often must go through intermediaries, or brokers. Brokers add value in Kenya. They inform traders of pricing information, exchange contact information between buyers and sellers, coo...

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Up, Up and Away

Two hours outside of the city of Nyeri, Kenya (population 125,000) our team will find hundreds, if not thousands, of smallholder onion farmers, preparing their lands for the season ahead. In only two short weeks, the long rains will fall upon these farmers, with the hopes of maturing month-old red o...

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Preparing the Pilot

Over the last month, we have traveled throughout Kenya to meet onion farmers, brokers and traders who buy and sell into the supply chains. While finding farmers is not so difficult in Kenya (there are an estimated 7 million smallholder farmers) the challenge was making sure we found farmers that wou...

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HCD Interviews

After building confidence that we had proven one assumption, we were off to the races to see if we could continue proving more. We took a 4-day road trip to two major urban markets in Kenya: Nakuru and Eldoret. Eldoret is a day's drive from Nairobi, with an incredible view of the countryside. Rolli...

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Revenue and Egg

In order to prove our first prototype service was valid, we need to prove the value proposition we are proposing. Users are already paying very small fees to collect pricing information. That proves there is some value in getting this information. The second assumption is that there are actors in t...

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Check the Price!

Ona bei means "check the price" in Kiswahili. Onabei.com is the first e-commerce service provided by Markit Opportunity. It's very simple. Text the number on the site to find out the price of a specific vegetable mboga in an urban market of your choice. For example, send us "What's the price of toma...

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Putting People First

With an ambitious goal to improve millions of substance farmers' lives in Sub-Saharan Africa, we have chosen to embark on a human-centered design (HCD) journey. For us that means going directly to our customers and learning about their experiences and needs. That also means asking a lot of question...

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